Haris is a market analyst who is now the CEO of ierax analytix, a market research agency with offices in Thessaloniki and Athens, and a TEDx speaker. He has worked with some of the biggest FMCG brands in Greece and is an associate of Euromonitor International. He teaches start-ups about how they can run their own research projects in making their MVP. Lastly, he is an ESOMAR member and believes that the secret to a successful market research project is to know how to ask a question to any consumer.