Jaime Rodríguez de Santiago-Concha is Country Manager for Spain and Portugal at BlaBlaCar, the leading European ridesharing community that connects drivers with empty seats and people traveling the same way, so they can share their cost. Fascinated with technology since his childhood, Jaime has developed his career around it. He holds a Telecommunication Engineering degree from the Polytechnical Engineering University of Madrid and has been linked to the technological entrepreneurial field from the beginning of his career. Prior to joining BlaBlaCar in 2013 as Marketing Manager for the Spanish Market, he researched new ways of applying technology to education at the university, joined a high-tech startup working on big data for the telecommunications industry (Zhilabs), and founded his own user-generated content based company (6cero). Jaime is a regular speaker in both national and international conferences, media, and masters on the themes of Collaborative Economy, entrepreneurship, and Online Marketing.