Hrvoje Serdarušić is an independent consultant and analyst in the field of business finance. After 17 years of work at Zagrebačka banka, for the last 4 years he has been independently advising companies of various sizes. He holds a master’s degree from the Faculty of Economics in Zagreb, majoring in Accounting, Auditing and Finance and received the award “Dr. Ferdo Spajić ”. He is a doctoral student at the Faculty of Economics in Osijek, with the topic “Added economic value (EVA) of joint stock companies in the Republic of Croatia” and completed the first degree at the CFA exam. He is a frequent guest commentator in the domestic media, and is the owner of one of the longest-running economic blogs in Croatia.